A Web-based analytics tool is an easy and comprehensive way to measure return on advertising investment and track site traffic. One of the most widely used analytics programs is the free Google Analytics. This powerful resource is flexible and easy for even a novice to use. Google Analytics tutorials walk new users through every step including the all-important site usage statistics. With just a few clicks of their mouse, site owners can view bounce rates, visits, unique page views, and average time on the site.
The primary interface provides visitor overview statics for the previous month. The numbers of new and returning visitors are displayed in a pie chart format. Users can also view the total number of visits, unique visitors, and page views received. Average time on the site, number of pages viewed per visit, and bounce rate are also displayed. Demographics as specific as country, system, and mobile device details including service provider, operating system, and screen resolution are included.
Having access to these statistics may sound great, but what exactly do they measure? In addition, how does the site owner know when these indicate positive or negative trends? This is where knowledge of the definitions comes in handy. Based on a quick review of the statistics, knowledgeable site owners can determine if further action is needed to address a negative situation or build upon a positive trend.
As one would assume, the visits statistic reveals the total number of visits to the site. The unique visitor figure provides further detail, showing the total number of unique visitors to the site, exclusive of those who made a return trip during the period being measured. The new visitor statistic is the percent of total visitors who checked out the site for the first time. Each of these individuals has unique demographics like language, city, country, browser, operating system, and service provider.
If visits and numbers of new and unique visitors are increasing, these are good signs. Demographics help site owners determine whether they should add information targeted to certain geographic areas, incorporate a translation tool, or optimize the site for different operating systems and mobile device screen resolutions. The goal is to make the site convenient for every visitor to read and use. Small site tweaks can make a huge difference in these statistics.
Average time on site reflects the average time each visitor spends on the site. The pages per visit statistic reflects the average number of pages viewed per visit and the bounce rate is the percentage of single-page visits. Site owners want people to spend a lot of time on their pages and want the bounce rate to be low. To improve these statistics, they can make the site easier to navigate and include content that entices visitors to keep reading.
Site owners can customize their visitor overview reporting to cover any period. They can also compare a current period to a past period of their choosing. This allows them to view changes from one year to the next. After customizing report parameters, they can add this template to their dashboard for an ongoing snapshot of site usage statistics.
Google Analytics Tutorials is devoted to helping even the most inexperienced website owner understand how their traffic gets to their site and how to understand and use all of the information provided. If you would like to learn more about Google Analytics tutorials, visit GoogleAnalyticsTutorials.com today!
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